BrainScape, PHD UAE’s annual event, will take to the stage for the ninth time with a focus on creativity and innovation. Titled ‘Genius: Beyond Intelligence, Creativity’, this year’s edition will take place on November 5 at Fairmont The Palm and feature international experts coming from… Read More
As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
As part of its ongoing CSR initiative, Big Hug, PHD UAE organized a blood donation event outside its office in Dubai Media City on Monday, January 23 2017. It registered over 100 donors keen to help save lives, far exceeding the capacity of the Dubai… Read More
As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More
Al-Futtaim has appointed PHD to manage the media responsibilities of a large portfolio of brands following a four-way review. The pitch, claimed to be one of the largest in the region in terms of scale in recent years, took place after the diversified conglomerate decided… Read More
Dubai Parks and Resorts has taken on board PHD to manage its domestic and international media activities. The multi-themed park resort will begin communicating with UAE residents as well as tourists from the GCC, UK, Germany, Russia, India and China, ahead of its grand opening… Read More
“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More
