Counted among one of the most coveted accounts of the year, Expo 2020 Dubai has now finalized its media partner, following a hotly contested pitch process. Publicis Media Middle East’s Starcom has bagged the big win. Expo 2020 had recently also finalized Memac Ogilvy as… Read More
With just a little over two weeks to go for Ramadan 2018, brands’ preparations for the holy month are in full flow. Online and television continue to be among the most popular media that marketers are looking at to engage Ramadan audiences. In its annual… Read More
Publicis Media Middle East has elevated Amer El Hajj to Chief Investment Officer from his previous role of EVP Group Trading & Commercial Managing Director. The development is effective immediately. “Amer’s proven track record for successfully leading large scale initiatives, supporting all market’s commercial requirements… Read More
Publicis Media is steadily taking shape in the Middle East region as it has now named its key leaders across its agency brands. Alain Brahamcha, Client Managing Director at Starcom, is appointed as CEO of Mediavest | Spark Middle East. Ali Nehme, Managing Director of… Read More
The Saudi Telecom Company (STC) undertook an important campaign earlier in the year, when it took a stand against tobacco consumption, creating a Kingdom-wide conversation that attracted comments from masses and social media influencers alike, and subsequent media attention. The media agency for STC, Starcom… Read More
