In keeping with Publicis Media’s talent objectives and to accelerate regional development, Zenith Middle East has restructured its management team across the region. Under the leadership of Firas El Zein, CEO of Zenith Middle East, the agency has promoted some of its key talent in… Read More
Publicis Media has made key leadership changes for operations in the Levant market. Subsequently, Wilson Issa has been named Executive Vice President, Publicis Media, Levant. Joyce Hallak has been named General Manager, Starcom Levant and Head of Business Transformation of Publicis Media Levant. And Paul… Read More
I will be meeting the biggest visionaries, techies and creative thinkers of the world at the largest global digital marketing event of the year — dmexco 2016. I am eager to see the latest tech innovations, smart strategies and news for the business this year.… Read More
Authored by Ahmad Abu Zannad, Regional Strategy Director & Raja Sowan, Regional MD, Arc MEA We believe that everything that matters in our business simply starts and ends with two things — people and their behavior. People live, work, play, eat, use, consume and shop. This article explores… Read More
Zenith’s Media Consumption Forecasts has painted an interesting picture for media consumption pattern in the Middle East and North Africa (MENA) region. For most marketers in the region, television continues to be a medium of significance. The report however has shown a marked decline in… Read More
Publicis Groupe has recently released a yearend report, detailing the performance of the Groupe in the last year and reiterating the restructuring that it believes has begun to show some early results. In numbers, the Groupe’s revenue approached 10 billion Euros; net income reached 900… Read More
Publicis Media is gearing up for a new structure in the region, with a new Middle East CEO in Steve Parker, who is relocating to Dubai from London for the new role. Mr Parker, who is in Dubai at the moment, says that he sees… Read More
As the world economy gears up for what is another year of mixed news, ZenithOptimedia has taken a closer look at newer markets that unified in their promise of growth. The ‘Thirty Rising Media Markets 2016’ are a diverse bunch, from the very closed and… Read More
Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More
