A wise person once said that hindsight is 20/20. In most aspects of our life and business, this statement holds true. But when it comes to predicting future shopping trends, we have a trick up our sleeve: data. Based on the shopping activity of over… Read More
As part of the global expansion, 4C will create up to 100 new jobs in the next 12 months, including scaling its workforce in the Middle East by 33 percent. The additional headcount coincides with the expansion of the company’s core delivery teams and emerging… Read More
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful ecommerce and retail strategies. According to Salesforce, it takes an average of six-eight touch points before a user becomes… Read More
