As part of the global expansion, 4C will create up to 100 new jobs in the next 12 months, including scaling its workforce in the Middle East by 33 percent. The additional headcount coincides with the expansion of the company’s core delivery teams and emerging practices of quote-to-cash, B2B commerce and contract lifecycle management.
The development caps a year of growth at 4C, which, as per company officials, has seen its Middle East arm achieve triple digit growth, double its office space in the UAE, and also triple its workforce following the addition of more than 30 new regional customer accounts.
“Since joining the Salesforce ecosystem, 4C has continually helped our customers innovate and grow through adopting and developing innovative Salesforce technologies. Today’s announcement only further enhances 4C’s reputation as a leading Salesforce partner, and we look forward to supporting their global growth over the coming years,” commented Leon Mangan, Vice President EMEA, Alliances and Channels at Salesforce.
The company received investment from Salesforce Ventures with existing support from Trocadero Capital Partners. 4C is an independent Salesforce Platinum partner in EMEA.
“This new investment will enable 4C to realize its global growth plans by enhancing our existing capabilities with advanced cloud platforms and tools, and bolstering our highly talented team to deliver these. As well as opening up opportunities to participate in a broader range of exciting global projects, it will allow us to create industry and solution-specific IP to power the success of our customers, which is always our primary driving goal,” said Johan Van Genechten, Group CEO at 4C.