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Gearing Up For A ‘Combustible’ Content Ecosystem

Gearing Up For A ‘Combustible’ Content Ecosystem

10 years ago by Sana MahmudMarketing

  As the attention economy gets tougher, content marketing may be one of the best weapons in a marketer’s arsenal but it also is one the biggest challenges they face. The marketer needs to not only be associated with or create compelling content but also… Read More

MEA Smartphone Market Rockets With Demand For Cheap Devices

MEA Smartphone Market Rockets With Demand For Cheap Devices

10 years ago by Sana MahmudDigital

Smartphone shipments to the Middle East and Africa saw unprecedented year-on-year growth of 83% in 2014, according to the Q4 2014 Handsets Tracker released by International Data Corporation (IDC). Spurred by the increased availability of cheaper models and dual-SIM devices, the global advisory and consulting… Read More

MEA Tablet Market Records 26.1% Growth In Q4 2014

MEA Tablet Market Records 26.1% Growth In Q4 2014

10 years ago by Sana MahmudDigital

Research conducted by the International Data Corporation (IDC) shows that there has been a recorded robust year-on-year growth in the final quarter of 2014 in the Middle East and Africa (MEA) tablet market. The same is being attributed to holiday purchases and aggressive end-of-year promotions… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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