A total of 20 entries from around the world have made the shortlist of the Effective Content Strategy category in Warc Awards. The category rewards branded content strategies that can demonstrate a business outcome. From the region, the shortlisted include du’s ‘#PostWisely’ campaign entered by… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. There was perhaps no surprise in seeing Unilever topping charts once again as the… Read More
As the curtains come down on Dubai Lynx International Festival of Creativity, it is worth taking a look at the agencies that have taken home the most prestigious and the highest number of Lynx in the various categories. A quick The Arabian Marketer analysis shows… Read More
