If there was one key takeaway from the recently held Socialbakers Engage summit in Dubai, it was about the importance of data driven solutions in social media marketing. “Gone are the days of guesswork” was a point that most speakers asserted. “The Middle East and… Read More
Irrespective the changes in the industry, the most important agenda for marketers continues to be around engaging audiences. Several channels assist in this. Social media, especially given the role it plays in progressing ecommerce, is one example. Another is creating the right kind of content.… Read More
The combination of content and data can lead to incremental growth. Or so believes Socialbakers, whose upcoming forum EngageX makes this argument. Scheduled to take place on November 9, 2017, the conference’s theme revolves around creating smart content through insights from data. The forum will… Read More
