From the time we get up to the time we go to bed, we are surrounded by different types of sound. It helps us to recognize many things without looking at them. It helps us to re-create many scenes in our head without observing them.… Read More
In marketing and advertisement, authenticity and transparency can make all the difference in building trust with consumers. More people are now looking for the quality of the content that is being presented. Misinformation in social media campaigns is not only compromising influencer credibility but also… Read More
There are 23 entries that have made it to the PR Lynx category at the Dubai Lynx International Festival of Creativity. TBWA\Raad has five of the shortlisted entries. Closely following are BBDO Pakistan, FP7/MENA and J Walter Thompson MEA with four shortlists each. Memac Ogilvy… Read More
The Film Craft category at Dubai Lynx International Festival of Creativity has 44 entries that have made it to the shortlist. Good People Content and Good People Films from Kuwait have secured 11 places in the shortlist. Kuwait’s Senyar Marketing & Branding Hawalli has five… Read More
As online shoppers change habits, online stores have to keep evolving to stay in pace. Keeping in mind how data alliances can help retailers meet customer expectations, Criteo outlined trends that will shape up the online marketplace and the marketing industry itself in 2018. Reiterating… Read More
In comparison to the 94 percent increase recorded in online sales on Black Friday in 2016, in the Middle East & Africa (MEA) region, this year there was an increase of 179 percent from the October average. These numbers from Criteo further vindicate that ecommerce… Read More
Irrespective the changes in the industry, the most important agenda for marketers continues to be around engaging audiences. Several channels assist in this. Social media, especially given the role it plays in progressing ecommerce, is one example. Another is creating the right kind of content.… Read More
Online channels are constantly changing the face of ecommerce, and the likes of mobile and social media are playing an important role in this. This is supported by a parallel access to data, where industry leaders are constantly looking at ways to put data into… Read More
Let me begin by saying, I have no characteristic that qualifies as the typical Junaid Jamshed fan. My mother is, but for me, Junaid Jamshed represented a very distinct era that lived by a different set of values. On December 7th, the tragic news of… Read More
