Sony Middle East and Africa (MEA), among one of the larger marketers in the region, has unveiled a new business strategy that aims to increase its regional presence and grow business by 20 percent in 2017. Driving Sony MEA’s strategy, the new Managing Director Taro… Read More
In sync with global talks on how the C-suite needs a chief entrepreneur to reinvent and innovate a brand’s business model, the Marketing Society’s Middle East Chapter has kicked off 2017 with a new series ‘Collide’. In its first session, four Dubai-based entrepreneurs met the… Read More
McDonald’s UAE has re-imagined the print ads of its yesteryears giving a new age twist to the retro look of 1955, when it had first announced its burgers and the product range. As a special promotion, McDonald’s has introduced a Limited Time Offer of the… Read More
