Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More
On the occasion of the World Alzheimer’s Day, Starcom MediaVest Group launched three visual campaigns in an attempt to eradicate the disease and spread awareness. The campaign, carried out in partnership with Project We Forgot, Good Health Arabia and Getty Images, used the popular… Read More
Mondelēz International has launched a new campaign for its brand Oreo in the region after successfully running the moments campaign globally. The biscuit company’s Wonderfilled campaign is an attempt to reawaken people’s inner child. The brand says that the purpose is to build positive outcomes from… Read More
In one of its recent promotions, Starcom MediaVest Group has taken three new GMs for its Starcom Jeddah, MediaVest Riyadh and Starcom Riyadh Office. The three General Managers – Edmond Bouez for Starcom Jeddah, Khaled Abou Sleiman for MediaVest Riyadh and Ziad Sukkariah for Starcom Riyadh… Read More
