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STC

STC Service To Saudi Night Owls

STC Service To Saudi Night Owls

10 years ago by Sana MahmudAdvertising

Despite its service centers being shut during the night, Saudi Telecom Company (STC) wanted to inform its customers that they could still get hold of them irrespective the day time. With this thought, the telco along with its creative agency J. Walter Thompson Riyadh came… Read More

STC’s Anti-Tobacco Stand In KSA Makes Deep Impact

STC’s Anti-Tobacco Stand In KSA Makes Deep Impact

10 years ago by Zeba MahmudMarketing

The Saudi Telecom Company (STC) undertook an important campaign earlier in the year, when it took a stand against tobacco consumption, creating a Kingdom-wide conversation that attracted comments from masses and social media influencers alike, and subsequent media attention. The media agency for STC, Starcom… Read More

Government Is MENA’s Largest Ad Spender: Report

Government Is MENA’s Largest Ad Spender: Report

10 years ago by Asma WangdeAdvertising

Government authorities in the Middle East and North Africa (MENA) region are ensuring that they are reaching consumers with their various messages and endeavors. This is reflected in survey done by Northwestern University in Qatar and Doha Film Institute that shows that government’s share of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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