As the last leg of Ramadan is underway, there are 10 days to go to submit entries for the Lantern Award by YouTube. The award that recognizes advertising campaigns during Ramadan and Eid Al Fitr returns for the third year. An algorithm will determine the… Read More
One of the most crucial months for a marketer in the Middle East is Ramadan. With the aim to break through the advertising clutter, and send across a strong message to its consumers last year, Arla Foods created its annual Ramadan campaign for the Lurpak… Read More
Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More
