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Marketers Focus On Email Marketing

8 years ago by Sana MahmudMarketing

Even as there is an upsurge in several messaging platforms, one of the oldest form of communications, email, is said to be at the top for many marketers globally. According to a survey by Winterberry Group and the Data & Marketing Association (DMA), nine in… Read More

Snap Under Pressure As Growth Rate Slows, Losses Increase

Snap Under Pressure As Growth Rate Slows, Losses Increase

8 years ago by Zeba MahmudDigital

Snap is among the most promising platforms in the Middle East & North Africa (MENA) region, as both audiences and advertisers look at it as a viable third option to platforms such as Google and Facebook in the digital platform. Globally though 2017 has not… Read More

Havas Beats MEC; Wins Michelin’s Global Media Biz

Havas Beats MEC; Wins Michelin’s Global Media Biz

8 years ago by Zeba MahmudAdvertising

Worldwide mobility giant, Michelin, has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. “We are confident that Havas… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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