Worldwide mobility giant, Michelin, has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account.
“We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age,” said Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands, External Relations, Member of the Group Executive Committee.
The win comes following the recent announcement of French media giant Vivendi acquiring a majority stake in the company. Havas Media will handle the media planning and buying duties for all of the company’s major markets including Middle East & North Africa, the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.
“We are delighted to welcome global giant MICHELIN as our new global strategic media partner. Our ‘organic marketing approach’, appealed to Michelin’S genuine passion to discover new ways of working to create a positive and sustainable vision for the future,” said Dominique Delport, Global Managing Director, Havas Group.