After revamping how News Feeds and other icons are displayed on the LinkedIn homepage, the professional network has now introduced videos feature on its mobile app. Mostly users do not use LinkedIn daily as much as they do Facebook or Twitter, considering the latter two… Read More
Consumer behavior today is largely being shaped by the exponential growth of technology, which in turn is contributing significantly to the complexity of modern marketing. The world has never been more connected, but audiences are fragmenting and the flow of data is empowering organizations at… Read More
The year 2016 will be a defining one for marketers, especially in context to engaging audiences. Industry predictions suggest that the year will see marketers talk about customer-centric marketing and enhancing customer experience. “With over 1.59 billion people using Facebook every month around the world,… Read More
For the forward looking marketer or brand owners, content has always been an important area of focus. The manner in which people, especially millennials, are consuming content today suggests a need for differentiated content strategies not only for the clutter breakers but for any brand… Read More
“At the heart of any good work, is a great idea,” Mike Shackle, Grey MENA’s recently appointed Chief Creative Officer, made this comment while pointing at the price that creativity has to at times pay in the craze for ‘viral’ videos. “Creativity takes a… Read More
According to stats from Facebook, the Middle East and North Africa region has seen 114 million monthly active users till September end. Of those, 102 million access the site through mobile devices. Across MENA almost 60% of people come back to Facebook every day and… Read More
Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More
The African region is witnessing one of the strongest increases in mobile data use in the world. With more users switching to mobile phones for normal activities, the mobile digital revolution is forcing researchers to revisit their predictions about the African market. An Internet World… Read More
