In its latest report on global advertising market trends, Magna states that global advertising revenues grew by a record 7.2 percent in 2018 to reach a total of USD 552 billion in the 70 countries analyzed by the IPG Mediabrands agency. The EMEA region has… Read More
In its latest report on the Global Advertising Market, released December 5, 2016, IPG Mediabrands’ Magna has predicted strongest growth since 2010, as advertising sales reach USD 493 billion in 2016 globally. Magna has shown growth in the Middle East & Africa (MEA) region as… Read More
As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
