Warc 100, the annual ranking of the world’s best marketing campaigns and companies according to their business impact, is here. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organizations at the top of this year’s rankings, which are based on performance… Read More
Global marketing intelligence service, Warc, has launched a new regional competition – The Warc Prize for MENA Strategy – a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa (MENA) region. “This is a new kind… Read More
What are some of the effective marketing trends that have allowed companies and businesses to deliver impactful work in the last year? Warc, the global marketing intelligence service, has answered this question with its IPA Effectiveness Awards Report, which is an in-depth study of effective… Read More
Marketing effectiveness requires striking the right balance not only between close targeting and mass reach but also between the short and long-term strategies, according to Warc, a global marketing intelligence service and Deloitte Digital. “The decision by Procter & Gamble last year to cut back on… Read More
The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’,… Read More
Warc has launched a new global competition, The Warc Awards, to honor the effective use of emerging marketing disciplines. The Warc Awards are free to enter and are open to submissions from any country and communications discipline. The categories for entries include Effective Content Strategy,… Read More
Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast… Read More
Warc, the global marketing intelligence service, pointed out that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete such as speech recognition or interpreting data, will have a major impact on the marketing… Read More
As the industry gears up to face 2017, some themes promise to continue making an impact in the New Year as well. Global marketing intelligence service, Warc, and Deloitte Digital have identified forthcoming marketing challenges faced by marketers around the world, and the key areas… Read More
