The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s CES in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’… Read More
Consumer behavior today is largely being shaped by the exponential growth of technology, which in turn is contributing significantly to the complexity of modern marketing. The world has never been more connected, but audiences are fragmenting and the flow of data is empowering organizations at… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
