The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s CES in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’ health and activities.
With many commentators viewing the smartphone market as stagnating, this focus on the health aspects of wearable tech could point towards the future success of the wearable market. The Middle East and Africa region is still catching up on the trend but its initial adoption is clearly evident.
The affordability and simplicity of smart wristbands is having an impact here, making them more appealing to some consumers than more complex (and more expensive) smartwatches.
