The work entered for the Dubai Lynx International Festival of Creativity 2019 saw a Grand Prix winner in every category, resulting in agencies and companies walking away with 18 Grands Prix in the course of the evening.
Around 13 different pieces of work stood out during the awards. Two entries from these were compelling enough for jurors to award the Grand Prix in multiple categories.
The lead is taken by BBDO Lahore and Impact BBDO’s joint efforts in Truck Art Childfinder. The work, given not only the cause but also the treatment of it, for advertiser Berger Paints won a Grand Prix in Design, Direct, Outdoor and Print & Outdoor Craft.
Another entry that took multiple Grands Prix in the night was Impact BBDO’s The Blank Edition for An Nahar. The entry won a Grand Prix in Integrated, PR, Print & Publishing.
Impact BBDO won the Grand Prix for Good for the entry ‘Zero Tolerance Ribbon’ for ‘28 Too Many’
TBWA\Raad has three Grands Prix to its credit, the most significant one being the Creative Effectiveness Grand Prix for Connect, entry titled ‘Slow Trends’. The category was conceptualized to award work that had proved its mettle in the marketplace, delivering on business outcomes for the marketer.
TBWA\Raad’s work OMO Tag for Unilever Lebanon won the Brand Experience & Activation Grand Prix.
TBWA\Raad also won the Radio & Audio Lynx Grand Prix for its work done for AWR Arabian Automobile
The other Grand Prix winners in the night include
Agency: J. Walter Thompson , Riyadh
Advertiser: Saudi Telecom Company
Entry: What Are We Allowing?
Category: Film Craft
Entry: Al Umobuwah: Putting “Mum” Into “Parenthood”
Agency: Leo Burnett Dubai
Advertiser: du Telco
Entries: ‘Fire’, ‘Fall’, ‘Crash’
Entry: Hailstorm In Istanbul
Entrant Company: Google Dubai
Entry: Qibla Finder
Agency: The Classic Partnership Advertising, Dubai
Advertiser:Dubai Health Authority
Entry: RX Prescription Stickers
Agency: Kijamii, Cairo
Advertiser: President Cheese Egypt
Entry: The Sweet Revenge