Eyeing Mktg Budgets, Tik Tok Debuts Product For Business

TikTok introduced its global brand and platform for marketing solutions for brands ‘TikTok For Business’. TikTok For Business provides marketers the tools to be discovered and connect with the broader communities around them. TikTok For Business solutions are designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community.

TikTok asserts that marketers can find opportunities and can connect with our community to build their brands and help achieve:

• Scale & creativity: TikTok is a growing platform for marketers to leverage as a must have destination. TikTok is an entertainment based platform, offering users and brands the tools to tell their stories.
• Sight, motion & sound: With TikTok, the industry can build for a mobile, sound-on environment. There are opportunities for sound: music, sound effects, voice-overs, reactions and more.
• Inclusive & participatory community: This presents an opportunity for marketers to create work that becomes a part of our community. On TikTok, people can be engaged and inspired by a marketing campaign, to create their own version. Brands can experience the impact of their campaigns on people.
• The place where culture is made: TikTok is an open platform where anyone and any brand can be discovered. The opportunity to learn about what is happening all over the world is limitless.
• Seamless & simple solutions: TikTok’s products deliver across every marketing touch point and allow for rich and immersive storytelling. All are seamless, full screen video and appear natively with the user experience. Today, TikTok also declared its latest AR Branded Effect called Branded Scan, a new product that allows users to have an augmented reality experience with any brand.

“For brands, this opens an entirely new window of opportunity to create content that speaks to people. With the TikTok For Business platform, we are giving advertisers the opportunity to flip traditional marketing on its head, and place their brand at the forefront of innovative storytelling and creative content to connect with today’s generation. With TikTok for Business, we are encouraging brands: don’t make ads, make TikToks! With TikTok for Business, we are allowing brands to tap on solutions to connect with our community. We’re excited to continue investing in solutions that give brands a platform to inspire others, be discovered and meaningfully connect with their audiences. We look forward to working closely with brands from around the MENAT region to create unique stories to engage a highly creative TikTok regional community,” commented Shant Oknayan, General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT).