The Times of India Film Awards’ second edition will take place in Dubai this year. TOIFA is a global intellectual property that looks to leverage the power of Bollywood to position destinations and brands in minds of global Indians.
TOIFA 2016 Dubai Presented by Gulf Air and Splash, will be held on March 18, 2016 at the Dubai International Stadium, Dubai Sports City and shall see power-packed performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and many more leading Bollywood celebrities.
The Times of India group is going to promote the awards across India, Bahrain, KSA, Qatar, Oman and UK and fans are expected to travel from these countries into Dubai creating tourism receipts over the weekend for Dubai. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the GCC as its Travel Partners.
“We are proud to host TOIFA in Dubai. TOIFA Dubai is going to be the biggest Bollywood event ever hosted in the Gulf region with performances and presence of some of the biggest Bollywood celebrities on one stage. TOIFA presents a strategic engagement platform that leverages the power and pull of Bollywood to create significant economic impact for destinations and brands through increased tourism, trade and stronger bilateral relations,” said Sameer Soni, Director International Business, The Times of India Group.
