Telecom player America Movil has gone live with Dubai-based Flytxt’s artificial intelligence (AI), analytics and marketing automation product Neon-dX to personalize engagement with customers by analyzing data to predict their needs in real-time.
The tech is being deployed by Claro Americas, a part of America Movil Group, in six markets — Guatemala, Honduras, Nicaragua, El Salvador, Panama and Costa Rica — across Central America, engaging 15 million customers.
“The adoption of Neon-dX by America Movil in newer markets is proof of the value that it creates for businesses. We are currently helping more than 100 companies across the globe to maximize the economic value of their customer data,” said Dr Vinod Vasudevan, CEO, Flytxt.
Under the current deal, the product has replaced Claro’s in-house, manual tool in Central America, freeing up manpower and producing more personalized relationships with customers. Apart from these six countries in Central America, the tech is also being deployed in three other markets in South America.
Claro is harnessing the full application of Neon-dX in Central America, including the Precision Marketer and Intent Management applications, allowing the firm to maximize the effectiveness of its customer value management (CVM) services.
“We offer our customers an incredible portfolio of value added services and enhanced communications so it is vital that we ensure the highest levels of engagement for them. Customer value management is a key differentiator for our industry and it is vital that we offer a consistent, seamless and personal experience across all touchpoints and channels. This is why we have chosen to work with Flytxt to engage intelligently with our customers in the region.
“Neon-dX will deliver real-time, actionable insight of customers’ needs and expectations, allowing us to be with them on every step of the customer journey,” said Enrique Viau, Business Intelligence Manager, Claro.
Flytxt’s client base consists of more than 100 businesses across a global network of 50 countries, including more than 60 communications service providers such as Vodafone, MTN, Viettel, Airtel and Zain Group.