UM, an IPG Mediabrands agency, has been named RECMA’s top global agency for New Business Momentum in the latest Trends Analysis Report. Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn the top rank.
RECMA’s Trend Analysis Report accounts for pitches that involve the world’s top 150 advertisers on the local, regional and global levels.
“I could not be more proud. Our continued success is directly tied to the strength of our moments-based approach to planning, which we unveiled last year, and our unwavering belief that better science and better art delivers better outcomes. This is a fundamental offering at UM, and it’s exciting to see how well it’s resonating with our clients around the world,” said Daryl Lee, Global CEO, UM.
This year, the agency globally secured key accounts including GoPro and Tourism Australia (Global), Sony Pictures (NA), Sony Electronics (US and China) and General Mills (China).
