Merkle were selected based on a combination of their global expertise in performance media and their passion for using technology to better understand local consumer needs and behaviors
“To ensure that we make a meaningful impact on our audiences, we needed a partner who clearly understood our vision for the mobile segment in the UAE coupled with an exceptional performance media track record. Merkle’s people based insights combined with Virgin Mobile UAE’s leading edge digital tools will improve our data analytics and help us to deliver more effective customer engagement across all digital touch points. We are excited that we will be able to better engage our audiences in ways that are uniquely aligned to our brand ethos,” said Rob Beswick, Managing Director at Virgin Mobile UAE.
Merkle’s remit is to build and activate a performance strategy that helps drive brand awareness, improve consumer engagement and build long lasting personalized relationships with consumers in the UAE. Merkle were selected based on a combination of their global expertise in performance media and their passion for using technology to better understand local consumer needs and behaviors.
Vimal Badiani, Head of Merkle, MENA expressed, “We are thrilled to be working with Virgin Mobile UAE as it continues its rapid growth and builds on an excellent reputation for customer centricity in the digital arena. As digital adoption and transformation continues to accelerate amongst businesses and consumers, data driven, people based marketing capabilities become of greater importance. We look forward to supporting Virgin Mobile UAE in targeting audiences more efficiently and effectively to drive incremental growth and value for their brand.”