Merkle were selected based on a combination of their global expertise in performance media and their passion for using technology to better understand local consumer needs and behaviors “To ensure that we make a meaningful impact on our audiences, we needed a partner who clearly… Read More
Isobar has been selected by Papa John’s Pizza (PJP) as its creative agency of record. To support Papa John’s, dentsu has leveraged best-in-class talent from across its top agency brands, including Isobar, Merkle and Carat. The pitch consolidates all of Papa John’s media, including digital,… Read More
Merkle, Dentsu Aegis Network’s performance marketing agency, has appointed Cristiano Tonnarelli as Executive Creative Director in the Middle East & North Africa (MENA) region. Mr Tonnarelli will work at the intersection of data, technology, experience and creativity to deliver data-driven creative solutions and focus on… Read More
Intel has appointed Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network. To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises… Read More
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More
