Digital Media Services (DMS), the digital media arm of Choueiri Group has recently entered into an exclusive launch partner agreement with PHD UAE, the digital media planning and buying agency for Unilever North Africa & Middle East, for its new DMS video product. The partnership… Read More
Gearing up for its first ever MENA Strategy Prize, Warc has now lined up its complete jury. The competition had earlier roped in Asad ur Rehman, Director – Media, North Africa & Middle East, Unilever as the Jury Chair. The Warc Prize for MENA Strategy… Read More
“Trust is like the air we breathe — when it’s present, nobody really notices; when it’s absent, everybody notices”: this Warren Buffett quote could not be truer for the present day environment in the advertising and marketing business. Marketers are dealing with newer challenges impacting… Read More
Global marketing intelligence service, Warc, has launched a new regional competition – The Warc Prize for MENA Strategy – a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa (MENA) region. “This is a new kind… Read More
In sync with global talks on how the C-suite needs a chief entrepreneur to reinvent and innovate a brand’s business model, the Marketing Society’s Middle East Chapter has kicked off 2017 with a new series ‘Collide’. In its first session, four Dubai-based entrepreneurs met the… Read More
The UAE Chapter of the International Advertising Association (IAA) held elections for a new Board of Directors in Dubai. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the… Read More
When Donald Trump won the race to White House in one of the most stunning elections in US political history, the immediate reactions evoked various negative sentiments. After all, Mr Trump had upped his chances in the race in the early months with the most controversial… Read More
The Middle East & North Africa (MENA) region has always strived to embrace global best practices so marketers can learn from some of these in order to grow their businesses here. On many fronts, MENA is at par with some of the most mature markets. Industry… Read More
In an attempt to revolutionize the way children in the Middle East access education, Unilever has struck a partnership, facilitated by Digital Republic linked by Isobar, with Nafham. Nafham is a free online educational video platform that provides students with five to 20 minute crowd-sourced… Read More
Ever since Microsoft has announced its USD 26.2 billion acquisition of LinkedIn, the reactions have varied from surprise to making sense of the move. Many see it as Microsoft’s commitment towards its enterprise business. In the Middle East and North Africa (MENA) region, both players… Read More
