The winners for the Branded Content & Entertainment category at Dubai Lynx has seen Y&R take home the Grand Prix for its entry titled ‘Hello Happiness Phone Booth’ for The Coca-Cola Company. The entry is also winner of a Gold in the category.
Leo Burnett has taken home seven metals including three Golds – one for Johnnie Walker Keep the Flame Alive and two for Sakker El Dekken. Both the works have also won a Silver each adding to the agency’s tally. In addition, Leo Burnett has two Bronze for Kafa, entry titled ‘Vote For Us’.
The details of all winners are:
| Title | Advertiser | Entrant / Contributing Company | Country | Prize |
| Hello Happiness Phone Booth | The Coca-Cola Co. | Y&R Dubai | UAE | Grand Prix |
| Keep The Flame Alive | Johnnie Walker | Leo Burnett Beirut | Lebanon | Gold |
| Hello Happiness Phone Booth | The Coca-Cola Co. | Y&R Dubai | UAE | Gold |
| Lebanon4sale | Sakker El Dekken | Leo Burnett Beirut | Lebanon | Gold |
| Lebanon4sale | Sakker El Dekken | Leo Burnett Beirut | Lebanon | Gold |
| Hey Future Me… | Emirates Nbd | Fp7/Dxb Dubai | UAE | Silver |
| Perspectives | Emirates Nbd | Fp7/Dxb Dubai | UAE | Silver |
| Ikigai | Nescafé | Publicis Middle East Dubai | UAE | Silver |
| Lebanon4sale | Sakker El Dekken | Leo Burnett Beirut | Lebanon | Silver |
| Pepsi Reunions | Pepsico International | Impact BBDO | Egypt | Silver |
| Project Akshar (Alphabets) | Smartlife | FP7/Dxb Dubai | UAE | Silver |
| Keep The Flame Alive | Johnnie Walker | Leo Burnett Beirut | Lebanon | Silver |
| The Social Media Guard | Coca-Cola | Memac Ogilvy Dubai | UAE | Bronze |
| Shake N’ Save | Emirates Nbd | FP7/Dxb / Liwa Advtg | UAE | Bronze |
| Vote For Us. We’ll Vote For You | Kafa | Leo Burnett Beirut | Lebanon | Bronze |
| Ikigai | Nescafé | Publicis Middle East Dubai | UAE | Bronze |
| Vote For Us. We’ll Vote For You | Kafa | Leo Burnett Beirut | Lebanon | Bronze |
