Zenith Goes ROI+ In Global Brand Vision & Identity Relaunch

Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. The move is said to be the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building on this positioning, the Publicis Media agency has launched a new proposition that it believes will enable the network to take a lead role in marketing transformation in order to drive profitable growth for its clients.

Called ROI+, the new approach is designed to solve business challenges through advanced communications models. The approach attempts for three key client benefits. First, the creation of ‘upstream’ strategies that deliver greater ROI through business transformation. Second is a focus on the full consumer journey in order to design personalized communication at scale. And third is maximizing ‘downstream’ efficiencies through market-leading automation, such as machine learning.

Zenith’s new approach is brought to life by a full rebranding of the agency. Building on The ROI Agency positioning, Zenith has a new mantra – “We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow client business”.

“We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention. I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition,” said Vittorio Bonori, Global Brand President, Zenith.

The new agency proposition sees Zenith’s ‘peak’ logo re-imagined as a framework and is supported by new colors, fonts and photography that set a bright and differentiating tone across all Zenith’s brand assets around the world. Zenith’s global website has been overhauled as part of the global rebranding program. The agency has parked its data and insight in a new, interactive section on the site called Global Intelligence.

The new global approach and rebrand was developed by Zenith’s new Global Leadership Team working closely with leaders from Zenith’s key markets around the world, including USA, UK, Germany and China. Zenith also worked with a range of digital, design and consultancy partners on this key development program.

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