As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More
Global ad expenditure will grow 4.5 percent in 2018, reaching USD 581 billion by the end of the year, as per Zenith’s Advertising Expenditure December forecast. This prediction for overall growth has not changed since June, though the growth figures have shifted for most individual… Read More
Zenith is celebrating its 30th birthday with activities planned across markets. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the… Read More
It has been two years since Zenith named Vittorio Bonori as its Global Brand President. Under his leadership, a year ago, the Publicis Media agency donned a new global brand vision and identity. The Arabian Marketer caught up with Mr Bonori to take stock of… Read More
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report. Zenith predicts that ad spend in Iran will grow by USD 713 million between 2017 and 2020, to reach USD… Read More
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. The move is said to be the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building… Read More
Zenith has brought machine learning to planning. The agency has developed automation of digital planning that it believes will deliver improvement in effectiveness for marketers and allow better optimization of digital media. Over the past six months, a task force comprising data scientists and strategists… Read More
