Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations.
Almost two in three messaging app users are currently using mobile banking services according to Global Web Index data, so there are clearly big opportunities here. But it is the age-based trends which are most striking: although 25-44s lead the way, there are consistently strong figures among all age groups.
It has not taken long for online banking to become a mobile-first activity, and this is a behavior where older age-groups would be as – if not more – interested in engaging as younger groups.
