Facebook made a big push into the gaming realm with the launch of its Gameroom desktop gaming platform. Gameroom will fight a steep uphill battle against Valve’s Steam platform, but with Facebook’s vast reach globally, there’s still set to be a swath of users ready to play. Specifically, with as many as seven in 10 Facebookers saying that they have gamed on PCs/laptops, and only 8 percent identifying as non-gamers, it is evident that this behavior is already ubiquitous among the network’s user-base.
The potential benefits of this venture for Facebook are clear. In addition to tying users even deeper into the Facebook ecosystem, it is also set to provide the service with another strand of revenue – especially considering that 11 percent of users say they are already paying for mobile games each month.
