Stephen Martincic has been appointed to the newly created role of Chief Brand and Marketing Officer at Ascential plc. He will take up his new role, based in London, on October 3, and will report to Duncan Painter, Chief Executive, Ascential. Mr Martincic will be responsible for all aspects of brand strategy to help grow the company, which owns 32 media products including the Cannes Lions International Festival of Creativity, Money20/20 and WGSN.
A multi-lingual French native, Mr Martincic was most recently based in New York as FCB’s EVP – Global Branding and Corporate Affairs. During his decade at the network, he was responsible for developing communications and marketing tools that helped position and build the FCB brand across its 120 offices globally. Prior to that, he managed corporate communications and new business for the likes of Leo Burnett, Starcom Mediavest, OMD and Havas agencies in France and the UK.
“I’ve known Stephen for many years and he has consistently earned his reputation as a global brand expert with a passion for creativity and the ever-changing media landscape. After working with him when he led our re-brand last year we realized that his insight and expertise would be of considerable value to our Executive team to drive and support our growth ambitions,” said Mr Painter.
“The skills, expertise he brings and excellent work Stephen has already delivered for us will be key to developing our external brand. It is also vital to help further build upon our internal culture to increase brand and marketing expertise across all our talented teams. I could think of no better choice to welcome to our team,” he added.
“During the re-brand, I was privileged to get to know the company, its products and its people. I believe the unique product brands and amazing people within Ascential are – and will carry on being – a key differentiator. I look forward to working together with the team to help further grow this vibrant media company by building and cementing Ascential’s reputation as a dynamic market-leader,” Mr Martincic commented.