SMARTIES EMEA, that is among one of the new mobile advertising focused platforms globally, has two winners from the Middle East region this year.
Mediavest Group has won two Bronze medals at the SMARTIES, that conducted by the Mobile Marketing Association EMEA. Mediavest was the only agency from the region whose work was shortlisted, and then won in two categories – Social Impact/ Not for Profit and Mobile Social, for its campaign ‘Memories Matters‘.
The campaign, carried out in partnership with Project We Forgot, Good Health Arabia and Getty Images, used the popular Snapchat platform to educate young people in the UAE about the disease.
