Turner Broadcasting System, the parent brand of the likes of CNN and the Cartoon Network, has officially become a subscriber of the OOXmonitor.
“Acquiring the account of Turner Broadcasting System, the parent company of CNN and the Cartoon Network is a high profile win for OOX. Turner is a key addition to the OOXmonitor international media client portfolio which encompasses BBC, Perform, Wego, Webedia-Diwanee, OLX-dubizzle and many more,” said Fouad Bedran, Co-Founder and Managing Director, OOX.
Turner Middle East headquartered in Dubai, houses five different media brands namely: Boomerang, TCM, HLN, including flagship media channels, CNN and Cartoon Network. The company has also been investing in Arabic content for the Middle-East, namely kids oriented content via Cartoon Network Arabic and CartoonNetworkArabic.com.
OOX is the company that has introduced OOXmonitor, a multi-market competitive online advertising monitoring service in the Middle East and North Africa (MENA) region. OOX has been leading the initiative on digital monitoring in the MENA region since 2008. Some of OOX monitor users include BBC Advertising, Turner Broadcasting System, Perform Group UK, Omnicom Media Group, Dentsu Aegis Network, Arla Foods, DAMAC Properties, Choueiri Group, Starwood Hotels & Resorts and Havas among others.