Mobiles have become critical to the daily digital lives of the 16-24s. Data from Global Web Index shows that practically all 16-24s own a smartphone now, and by some distance this group identifies mobile as its most important device. Arguably most significant, however, is that time spent online on mobiles continues to rise with each year that passes – now standing at nearly 3.5 hours every day.
Social plays a major role within this daily online time, with 88 percent of 16-24s saying they use social networking apps and 86 percent using messaging apps. That’s yet more evidence for why instant, mobile-first strategies are so key to engaging this group.