31 MENA Entries Shortlisted In Cannes Lions Communications Track

The Cannes Lions International Festival of Creativity 2018 has announced its first set of shortlists. The Middle East & North Africa (MENA) region, including markets Pakistan and Turkey, have cornered a total 31 entries that will be competing for the final metal.

As is known, Cannes Lions has revamped its structure to simplify its awards. The award categories are segregated across tracks, creating a total of nine tracks. The Communication Track includes categories such as Titanium Lions, Radio & Audio, Outdoor, Design, Print & Publishing, Mobile and Films.

On day one of the now five-day festival, Cannes Lions has released shortlists for all categories except for Film Lions under this track.

Al Umobuwah To Compete For Titanium Lion
In all, 25 entries have been shortlisted in the Titanium Lions category this year. There is only one entry from MENA that is included in the list.

FP7/Dubai’s entry ‘Al Umobuwah: Putting Mum Into Parenthood’ for Babyshop has made the cut.

Radio & Audio Lions Only MENA Contender
Only two entries, both from TBWA\Raad for Louvre Abu Dhabi, titled ‘Highway Gallery’, have made it to the Radio & Audio Lions shortlist.

A total of 131 entries are shortlisted in the category globally.

JWT & TBWA\Raad In Outdoor Lions Shortlist
The MENA region, including also the work done from Turkey, has got a total of 13 shortlists in the Outdoor Lions category.

J Walter Thompson Casablanca has three entries for Nestlé Tunisie Distribution.

TBWA\Raad has two entries for Louvre Abu Dhabi.

Title BrandEntrant CompanyEntrant Country
Last TweetAmnestyAmnesty Turkey IstanbulTurkey
StreetNestlé Tunisie DistributionJ. Walter Thompson CasablancaMorocco
FactoryNestlé Tunisie DistributionJ. Walter Thompson CasablancaMorocco
OfficeNestlé Tunisie DistributionJ. Walter Thompson CasablancaMorocco
Massive ShelfKoctasMedina Turgul DDB IstanbulTurkey
Tape MeasureKoctasMedina Turgul DDB IstanbulTurkey
Chrome HangerKoctasMedina Turgul DDB IstanbulTurkey
Highway GalleryLouvre Abu DhabiTBWA\Raad DubaiUAE
Highway GalleryLouvre Abu DhabiTBWA\Raad DubaiUAE
Love Is Natural - LionsAnimal PlanetY&R Istanbul Turkey
Love Is Natural - CowsAnimal PlanetY&R Istanbul Turkey
Love Is Natural - ZebrasAnimal PlanetY&R Istanbul Turkey
Mephisto - Liberated SignaturesMephistoY&R Istanbul Turkey

Five In Design Lions Shortlist
In all, five entries from MENA have been shortlisted in the Design category. Y&R Dubai has three – all for its work done for Interreligious Council In Bosnia & Herzegovina. The other two are from The Classic Partnership Advertising Dubai and Horizon FCB.

TitleBrandEntrant CompanyEntrant Country
Hidden Hindi PosterCitibankHorizon FCB DubaiUAE
Rx Prescription StickersDubai Health AuthorityThe Classic Partnership Advertising DubaiUAE
One Poster For PeaceInterreligious Council In Bosnia & HerzegovinaY&R Dubai UAE
One Book Of ArtInterreligious Council In Bosnia & HerzegovinaY&R Dubai UAE
One Book Of ArtInterreligious Council In Bosnia & HerzegovinaY&R Dubai UAE

Y&R & Grey Shortlisted in Print & Publishing Lions
MENA has a total of 10 entries in the Print & Publishing Lions shortlists, including those from Turkey and Pakistan.

Y&R Dubai leads the pack with four entries shortlisted.

Grey MENA has three.

BBDO Pakistan begins its tally as well.

TitleBrandEntrant CompanyEntrant Country
The InsidersAmnestyAmnesty Turkey IstanbulTurkey
The InsidersAmnestyAmnesty Turkey IstanbulTurkey
Knowledge Is BulletproofSOC OutreachBBDO Pakistan LahorePakistan
CarThe Lego GroupGrey MENA DubaiUAE
PlaneThe Lego GroupGrey MENA DubaiUAE
TrainThe Lego GroupGrey MENA DubaiUAE
Christmas TurkeyColgateY&R DubaiUAE
Moroccan Lamb ChopsColgateY&R DubaiUAE
Filet MignonColgateY&R DubaiUAE
One Book Of ArtInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAE

Mobile Lions
Agencies from MENA have not scored any shortlist in the category. A total of 90 entries have been shortlisted in the category.

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