MediaSat has been chosen by Abu Dhabi Media Company to handle the advertising sales for its general entertainment TV channels, radio, digital and publishing, across the MENA region and beyond. The agreement will strengthen Abu Dhabi Media’s position as a leading media player, providing wider reach to advertisers across a broad range of markets, explains the agency.
“Our partnership with the Choueiri Group’s MediaSat will significantly enhance Abu Dhabi
Media’s commercial proposition. It will ensure that we further extend our reach to new commercial partners in line with our new strategic priorities, while also being able to create new opportunities with our existing advertisers. This alliance also signifies an important step in our transformation journey as we look forward to enhancing our reach across the MENA region and beyond. We are confident that our continued commitment to providing compelling and engaging content across our platforms will present brands and advertisers with ideal opportunities to reach audiences across the region,” noted Abdulraheem Al Bateeh Al Nuaimi, Acting General Manager at Abu Dhabi Media.
Abu Dhabi Media’s strategy aims at providing audiences with compelling, digital first content, expanding its commercial partnerships across the MENA region and investing in local talent.
Pierre Choueiri, Choueiri Group’s Chairman and CEO stated, “We are honored to join forces with Abu Dhabi Media Company and have great hopes for this new long term partnership. We are confident that our mutual cooperation will leverage ADMC’s media assets’ growth and their offering to viewers, readers and users across the whole MENA region.”
