Choueiri Group’s C-Media has been appointed as the Exclusive Media Representatives for Al-Nahar TV (General Entertainment Channel) and Al-Nahar Drama (Series Channel) by Trenta for Art Production and Distribution. The appointment sets out a clear vision and strategy aimed at commercial growth and expanding the… Read More
MediaSat has been chosen by Abu Dhabi Media Company to handle the advertising sales for its general entertainment TV channels, radio, digital and publishing, across the MENA region and beyond. The agreement will strengthen Abu Dhabi Media’s position as a leading media player, providing wider… Read More
Choueiri Group’s Pierre Choueiri, Chairman and CEO stated the launch of its ‘CG Digital’ Initiative in alignment with its ongoing growth and expansion plans. The circular, addressing the Group’s various stakeholders including staff, media partners and publishers as well as advertising partners focused on the… Read More
In this latest research, installment powered by Choueiri Group’s Data Team, we take a closer look at how the COVID-19 crises has brought about a significant surge in TV Viewership for GEN Z ‘Zoomers’ around the globe. These insightful findings serve to inspire regional brands… Read More
ESPN Sports Media that has platforms such as ESPN.com and ESPNCricinfo.com in the Middle East and North Africa (MENA) region has signed the digital arm of Choueiri Group, DMS, as its exclusive media representative. With over 50 business entities, ESPN is regarded as home to… Read More
Digital Media Services (DMS) and Google collaborated to further breakdown programmatic for marketers in the Middle East & North Africa (MENA) region. As a key programmatic player in MENA, DMS’ portfolio brings together inventory from Arabic and international broadcasters, publishers, video and audio platforms, all… Read More
As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
Leaders in the region have worked hard and long to set up the Interactive Advertising Bureau (IAB) in the GCC. One of the names that have been at it from the start is DMS’ COO Michel Malkoun. In this interview with Arabian Marketer, Mr Malkoun… Read More
General Entertainment Authority (GEA) of Saudi Arabia has appointed Choueiri Group’s AMSI as its media representatives. The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing live entertainment offerings to the kingdom. AMSI will retain the representation rights to… Read More
DMS, which serves as the official digital arm of Choueiri Group, has formed a partnership with Striveme.com, an Arabic online platform, dedicated to premium coverage of automotive, luxury & lifestyle. Strive is collaborative work between Kooora.com and a consortium of digital media and technology experts… Read More
