ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region. The tie-up which commences April 1, 2021 will run across to December 31st, 2025 and… Read More
Rotana Audio Visual LLC has chosen Digital Media Services (DMS) – Saudi Arabia to handle the exclusive, advertising sales for ‘Rotana Audio and Video’ and ‘Rotana FM’ in the Middle East and Turkey. The partnership assures inclusion of all the content from ‘Rotana FM’ Radio… Read More
MediaSat has been chosen by Abu Dhabi Media Company to handle the advertising sales for its general entertainment TV channels, radio, digital and publishing, across the MENA region and beyond. The agreement will strengthen Abu Dhabi Media’s position as a leading media player, providing wider… Read More
Choueiri Group’s Pierre Choueiri, Chairman and CEO stated the launch of its ‘CG Digital’ Initiative in alignment with its ongoing growth and expansion plans. The circular, addressing the Group’s various stakeholders including staff, media partners and publishers as well as advertising partners focused on the… Read More
General Entertainment Authority (GEA) of Saudi Arabia has appointed Choueiri Group’s AMSI as its media representatives. The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing live entertainment offerings to the kingdom. AMSI will retain the representation rights to… Read More
Digital Media Services (DMS), the digital services brand of the Choueiri Group, has embarked on an exhaustive rebranding exercise, the first of its kind since its launch in 2011. Created by MullenLowe MENA, the company not only dons a new visual identity but a… Read More
Dubai Lynx International Festival of Creativity has named Pierre Choueiri, Chairman and CEO, Choueiri Group as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who has made significant contribution… Read More
Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016. “Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he… Read More
