Advancing Women Still Not Priority For Companies: IBM

Leadership gender gap in the global workplace continues to persist because organizations have yet to make advancing women a formal business priority. This was stated in the IBM study ‘Women, Leadership, and the Priority Paradox’

The global study, conducted by IBM Institute for Business Value (IBV) in cooperation with Oxford Economics, surveyed an equal number of women and men from organizations worldwide across multiple industries to better understand why a large gender disparity in the leadership ranks persists and what can be done to drive progress toward gender equality.

In addition to the qualitative survey, IBV conducted a series of one-on-one interviews with executives and professionals across six global regions.

“Organizations have been placing a strong focus on diversity and empowering women and the business benefits of inclusive teams are now evident. The opportunity now is to move from inclusion being interesting to being imperative — just like we treat other top business priorities,” said Susan Jain, IBM’s Chief Marketing Officer, Middle East and Africa.

Within organizations surveyed, only 18 percent of senior leadership positions are held by women. This gap, as per the study, is due to three key factors:
#1. Organizations are not sold on the business value. 79 percent of respondents indicated that they have not formally prioritized fostering gender equality in leadership within their organizations, even though ample evidence correlates gender equity with improved financial success and competitive advantage.
#2. Men underestimate the magnitude of gender bias in their workplaces. 65 percent of male executives reported it is just as likely they would have been promoted to a top leadership role even if they had been women, despite the low numbers of women that currently hold those roles.
#3. Few organizations display a sense of urgency or ownership about this issue. Organizations are over-relying on ‘good intentions’ and applying a laissez-faire approach to diversity, rather than applying the disciplined focus on operational execution they apply to other aspects of organizational performance.

The Change Agents
Despite these hurdles, there was a set of organizations — dubbed ‘First Movers’ in the report — that stood out as being dedicated to achieving gender equality within their leadership ranks.

Comprising 12 percent of the total sample, these organizations share characteristics and values that foster a more inclusive environment and provide a roadmap of how to create progress for other organizations. These include:
#1. They are serious about gender inclusion. All (100%) have made advancing women into leadership roles a formal business priority. By comparison, only nine percent of other organizations have the same focus.
#2. They are motivated by the promise of financial improvement. All (100%) are sold on the idea that gender-inclusive organizations are more successful financially, whereas only 38 percent of other organizations agree.
#3. They acknowledge and embrace their responsibility to take action. All (100%) agree that businesses need to continue making changes to achieve gender equality in the workplace. While majority of other organizations in the survey also agree, 29 percent more ‘First Movers’ are passionate about taking action than other organizations.

“Today, we are seeing key initiatives focusing on women empowerment that provide platforms for women to occupy leadership roles in the public and private sectors, ensuring their effective participation in the Middle East’s economic development,” Ms Jain added.

Steps To Change
The study also provides guidance on key steps to creating a culture that fosters gender equality in the workplace. Organizations looking to drive change need to implement concrete initiatives that directly impact performance goals and incentives at every level of the organization.

The study lays out a roadmap for change that includes the following imperatives:
#1. Make gender equality in leadership a business priority. Just as you would for any other formal business priority, legitimize your commitment by including the advancement of women in your organization’s formal business plan with key performance indicators (KPIs), budget, and assigned resources. Select one or more senior executives to lead the charge.
#2. Create a culture of inclusion. Include gender equality in your organization’s strategic mission statement, as the vast majority of First Movers do. Create programs that support more flexible work arrangements and formal sponsorship initiatives.
#3. Make leadership accountable for gender equality results. It is the senior executives who truly have the power to make elevating women to leadership positions a key strategic business priority. Further, this is where the board of directors can play a role as part of their fiduciary responsibilities to grow the business.



The IBM study ‘Women, Leadership, and the Priority Paradox’ polled 2,300 executives and professionals.

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