Data and analytics company YouGov has made its research operations purely digital in the Middle East and North Africa (MENA) region. As per company officials, the decision falls in line with the company’s vision of being a leader in online research and data analytics, an… Read More
For the fourth consecutive year, KPMG in Saudi Arabia reported achieving another double digit growth for fiscal year ended September 30, 2017 in the backdrop of Saudi Arabia gearing up for rapid changes. KPMG Middle East & South Asia (MESA) revenues across all core functions… Read More
Content providers need to collaborate across borders and disciplines to create a stronger media and content infrastructure catering to changing global consumer habits. Martin Gaiss, the former SVP of global content at 20th Century Fox reiterated this in his address at CABSAT 2018. “We know… Read More
du and Abu Dhabi Media (ADM) have partnered to launch NatGeo Kids Abu Dhabi. Designed for children, the channel will provide a variety of educational programs, going beyond entertainment and cartoons. du is supporting this project with its direct-to-home (DTH) delivery service platform, which enables… Read More
OMD UAE has made several changes to its structure. After creating the new role of strategic marketing investors (SMIs) to reshape the traditional ‘planning’ and ‘buying’ divisions and encourage a deeper level of singular accountability, the company has now reorganized its various disciplines and appointed… Read More
The MediaVantage, a UAE-based media sales representative, will represent Qunar.com – a search engine in the outbound Chinese travel space in the Middle East region. The contract, awarded after a competitive pitch, includes representation of all Qunar.com platforms including Flight.qunar, Hotel.qunar, Travel.qunar and Car.qunar. “We… Read More
Digital consumption in the Middle East and North Africa (MENA) region is growing at one of the fastest paces in the world, driven by a large population, fast-improving mobile connectivity and a flood of new streaming platforms in the market. That’s the top line from… Read More
du is gearing up for the broadcast, satellite and content delivery forum CABSAT 2018. During the event, the telecom operator will demonstrate its end-to-end media and delivery solutions. It will also highlight its partnership with Dubai Studio City as the provider of broadcast services for… Read More
Digital transparency will be a key challenge for brands in the year ahead according to marketing intelligence service Warc. Led by P&G, brands are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. As per the Warc Toolkit 2018 survey,… Read More
Infor, a provider of industry-specific cloud applications, is now included in the LinkedIn Learning Solution’s LMS Integration Partner Program. Infor’s agreement with LinkedIn allows it to integrate Infor Learning Management (LMS) with LinkedIn Learning, which is expected to result in access to more flexible training… Read More
