Most media, advertising and marketing professionals from across the region would be busy making their way to the Dubai Lynx International Festival of Creativity as the four-day forum and awards kicks off today. The Festival organizers have increased all elements of the Festival with five… Read More
By James Welch & Gilles G Vidal, #onthecouchwith Creativity is not always explicit, so they say. Certainly, it’s implicit in many things around us here in the UAE. This is the place where creative things really happen. Ask Elon Musk about why we can implement… Read More
Elan Media, Qatar’s out-of-home advertising (OOH) player has launched Elan Live, the first digital control center of its kind in Qatar. Elan Live is a control suite, from which Elan Media will control the content delivery to all 242 digital screens operating in Mall of… Read More
BlueGreen, a digital media service provider, has officially begun operation in the Middle East with the opening of its office in Dubai and Abu Dhabi. The digital media company will be targeting Smart WiFi networks across the region in a number of locations to offer… Read More
Shell UAE has appointed hug digital as its digital marketing communications agency across social, content creation and research services. hug digital will be working closely with the Shell brand team, to extend the brand’s reach to the digital realm. The agency looks to deliver a… Read More
After being in the works for nearly six months, video-on-demand service provider Vuclip has launched Viu, a direct to consumer video-on-demand (VOD) service, in the Middle East. Following its expansion in Asia, Viu is now available for users in the UAE, Saudi Arabia, Qatar, Kuwait,… Read More
The Dubai Press Club (DPC) and the Dubai Media City (DMC) have released the digital version of the Arab Media Outlook report: Youth, Content, Digital Media. This is in line with Dubai’s ongoing efforts to transform into a smart city, regionally and globally. It is… Read More
Indiacast is all set for the fourth edition of Colors CricQuiz. Touted as the most definitive cricket quizzing championship on television in the region, the show tests the knowledge of the most ardent cricket enthusiasts. The auditions will take place on February 25 2017. The… Read More
MediaMath, a programmatic company for marketers, has been recognized by Gartner, Inc. in the ‘Magic Quadrant for Digital Marketing Hubs’. Even though Gartner does not endorse any company depicted in its research publications, and does not advise selecting any company on the basis of highest… Read More
