In early 2017, when we sat down to discuss the format, the purpose and the opportunity of the #OnTheCouchWith series, we didn’t anticipate the foresight inherent in all the people we were yet to meet on the couch. We created many episodes and not all… Read More
This is a busy time of the year for Dubai Airports, as its a great time to engage with travellers and its the first view of Dubai-The-Brand for many. Gilles and I were #onthecouchwith Matt Horobin, Director, Brand & Digital, Dubai Airports to dig into… Read More
Michael Nederlof, the out-going CEO of Dentsu Aegis Network MENA, who would be leaving the region to take up another role at the Network, spoke candidly to the team behind the #OnTheCouchWith series — James Welch and Gilles G Vidal. James Welch tells us, group… Read More
The duo behind the #OnTheCouchWith series, James Welch & Gilles G Vidal, speak to Anne Le Guennec, CEO at Enova, on several aspects ranging from the beginning of her career to changing behaviors over time to what the industry will learn from a new generation.… Read More
By James Welch & Gilles G Vidal, #onthecouchwith Creativity is not always explicit, so they say. Certainly, it’s implicit in many things around us here in the UAE. This is the place where creative things really happen. Ask Elon Musk about why we can implement… Read More
In today’s world we’re all having to learn how to cope with the pace of change and how to respond. The pace of change is something that – as consumers – we adopt without blinking but as businesses, we get stuck with the legacy of… Read More
An anthropological study of change agents in the Dubai business community. Stepping down from the dais after being on ‘the breakfast panel’ at the Siegle+Gale ‘future of branding’, I started chatting with one of the audience who had asked a question about the future of… Read More
