dentsu aims to integrate iProspect and Vizeum to create a new, future focused, end-to-end global media agency under the iProspect banner. By integrating these two agencies, dentsu brings Vizeum’s media strategy and planning, storytelling and brand building capabilities together with iProspect’s digital expertise, audience knowledge… Read More
180 is expanding its footprint and evolving its business model into the Middle East and North Africa region, with the launch of 180 MENA, based in Dubai and Doha. The agency also states establishing its presence in New York as part of its expansion strategy.… Read More
The One Club for Creativity has publicized seven top creatives from Israel, Lebanon, Turkey and UAE who will serve as judges for The One Show 2021. More than 250 top creatives from 42 countries are said to judge the work from around the world. Jury… Read More
Etisalat has launched the Israel based network i24NEWS on eLife and Switch TV. eLife customers can now enjoy watching i24NEWS (English) on channel 537 and i24NEWS (Arabic) on channel 520 for free. Switch TV users can watch TV i24NEWS (English) on channel 264 and i24NEWS… Read More
Though 2020 was a challenging year for many of us, but it was also a year full of incredible moments of creativity, imagination and a year that brought the community closer together than ever before. That’s why TikTok is giving its users in the MENA… Read More
Discovery Inc has declared a strategic partnership with STARZPLAY to launch discovery+ across the Middle East and North Africa (MENA), allowing to watch discovery+ content within a dedicated area across all existing STARZPLAY platforms. The service to be launched in MENA says to feature a… Read More
Nokia stated an expansion of its strategic 5G partnership with Zain KSA to rollout 60,000 FastMile 5G Gateway 3.1 with eSIM across Saudi Arabia over the next 12 months. The 5G fixed wireless access gateways are said to be the first to incorporate eSIMS (embedded… Read More
Mumzworld has partnered with Snapchat to reach and acquire a new, mobile savvy audience at scale. In 2020, Mumzworld were aiming to grow their audience on mobile, as mothers are always ‘on-the-go’, and Mumzworld wanted to enhance the shopping experience for their core demographic. Mumzworld… Read More
DEWA Women’s Committee hosted a virtual meeting with the Women’s Committee of the Abu Dhabi Department of Culture & Tourism. The discussion covered DEWA’s best practices in empowering women. DEWA Women’s Committee discussed its efforts to provide a positive and encouraging environment to develop the… Read More
Nisbah Capital has collaborated with Tezos ecosystem as a corporate baker, and have added the Tezos blockchain to its blockchain lab projects as part of its initiative to create the biggest blockchain community in the MENA region to support commercialized applications, counselling, mentoring and researching… Read More
