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Author: Asma Wangde

Retailers Failing To Drive Devotion Among UAE Shoppers: Study

Retailers Failing To Drive Devotion Among UAE Shoppers: Study

9 years ago by Asma WangdeMarketing

Club Apparel, which comprises over 70 international brands, is considered to be performing the most strongly in the eyes of UAE shoppers when it comes to rewarding customer loyalty, but retailers in general are failing to drive devotion among consumers. This was a key finding… Read More

Bell Pottinger Middle East Bolsters Leadership

Bell Pottinger Middle East Bolsters Leadership

9 years ago by Asma WangdeMarketing

Bell Pottinger Middle East has appointed Tim Falconer as its new Managing Director for the Dubai office. It has also taken on board Jennifer Kedissa as Associate Partner and Omar Nasro as a Consultant. Mr Falconer currently leads the firm’s Financial & Corporate Practice and… Read More

Effie Worldwide Relaunches Board Of Directors

Effie Worldwide Relaunches Board Of Directors

9 years ago by Asma WangdeAdvertising

Effie Worldwide is gearing up for a new board of directors, tasked with continuing the nonprofit’s mission to serve as a forum for marketing effectiveness. The board includes representation from major brands, entertainment and media companies, and a position for an agency from each of… Read More

Cardtek, Emcredit Partner For National Mobile Wallet Solution

Cardtek, Emcredit Partner For National Mobile Wallet Solution

10 years ago by Asma WangdeDigital

Cardtek, an international payment solutions provider, and Emcredit, a subsidiary of the Dubai Economic Department, have partnered to launch the secure mobile payment platform, emPAY, offering United Arab Emirates residents a national mobile wallet solution. As a part of Dubai’s Smart Government Initiative, emPay will… Read More

63% Of Facebookers Are Streaming Music

63% Of Facebookers Are Streaming Music

10 years ago by Asma WangdeDigital

The year 2016 was when video made a big impact on Facebook, and there are clear indications that one of the major developments on Facebook for 2017 will be music. Attracting Tamara Hrivnak, former director of music partnerships at YouTube, to Facebook HQ is one… Read More

Management Changes At Nissan Africa, Middle East & India Region

Management Changes At Nissan Africa, Middle East & India Region

10 years ago by Asma WangdeMarketing

Nissan has appointed Peyman Kargar as Senior Vice President and Chairman of its Africa, Middle East, and India (AMI) region, effective from April 1, 2017. He replaces Christian Mardrus who takes up the newly created position of Senior Vice President, Digital Transformation for Nissan Motor… Read More

75% Of UK Businesses Eye Dubai For Overseas Expansion

75% Of UK Businesses Eye Dubai For Overseas Expansion

10 years ago by Asma WangdeDigital

Some good news comes for the UAE as the first quarter of 2017 ends, with expectations of a tougher second and third quarters, in the form of a DMCC research. As people await the triggering of ‘Article 50’, the uncertainty over Brexit is making UK… Read More

Sushi Counter Awards UAE PR Mandate To House Of Comms

Sushi Counter Awards UAE PR Mandate To House Of Comms

10 years ago by Asma WangdeMarketing

Integrated communications agency House of Comms has added another new business win in the form of Sushi Counter UAE. Founded by business partners, Mira Lozi Al Naimi and Rama Dabbous Mamlouk, Sushi Counter operates in 11 locations across the UAE including Al Ain, Abu Dhabi… Read More

Micromax Hots Up Smartphone Battle In MENA

Micromax Hots Up Smartphone Battle In MENA

10 years ago by Asma WangdeMarketing

Micromax Informatics, the handset manufacturer that had entered MENA in partnership with tchannl, has added more options for consumers across the major markets in the region. Only a month into the partnership, Micromax and tchannl have set up a distribution network across Bahrain, Oman, Palestine,… Read More

Instagram Enables Saving Live Videos On Phone

Instagram Enables Saving Live Videos On Phone

10 years ago by Asma WangdeDigital

Much like its elder sibling Facebook, Instagram is constantly working on upping its video offer. Adding to the various updates that the app has had in the last year, Instagram now allows users to save live video to their handheld devices at the end of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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