It has been an interesting week for the region and for tech geeks globally. Media was abuzz with the online video that government officials had posted of Sheikh Mohammed bin Rashid al-Maktoum making an unannounced visit to a government office and finding it empty. The… Read More
The week began with celebrations in the UAE as brands and companies utilized the Emirati Women’s Day platform to connect with leading ladies – both within companies and consumers. This day was launched last year by Sheikha Fatima Bint Mubarak, who holds the distinction of being the Chairperson of the… Read More
Popular social media channels such as Facebook, YouTube, WhatsApp and LinkedIn are becoming major business enablers for small and medium enterprises (SMEs) in the Arab World, according to the findings of ‘Social Media as a Business Tool for SMEs in the Arab World’ report released… Read More
Facebook had launched Slideshow Ads last year that allowed advertisers in emerging markets to easily build lightweight videos from a set of photos or an existing video. While the feature was created to allow advertisers to use video-like ads in areas with slow connections, Facebook claims… Read More
The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More
Ooredoo and MBC Group have entered a seven-year partnership granting Ooredoo the exclusive rights in Qatar to several MBC HD channels. Ooredoo TV customers in Qatar will now be able to access coverage of a range of MBC content including the likes of ‘Bab Al‑Hara’, ‘Omar’,… Read More
The International Olympic Committee (IOC) has completed the official signing ceremony to mark the exclusive multi-territory deal in the Middle East and North Africa (MENA) with beIN Media Group. The agreement, that was principally in place last year, is for all media rights to the… Read More
This week’s trending headlines were dominated by changes in the social media world. The tug of war between Facebook and the ad blocking community continued. What started when Facebook decided to intervene ad blocking softwares, in an effort to increase viewership of ads, continues to… Read More
Undoubtedly, our starting news for this week’s trending headlines comes from close to home: the crash landing incident of Emirates flight, flying out from India, at Dubai airport. The reason behind the crash is still not very clear. Emirates said that all of the 300… Read More
With the aim to harness data for further growth and development in the region, Ipsos in Middle East & North Africa (MENA) has signed a pact with UAE-based communications agency, Garage 366. At a time when marketing is going through a revolution fostered by technology… Read More
