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Author: Asma Wangde

MEA Leads In Mobile First, Mobile Heavy Users

MEA Leads In Mobile First, Mobile Heavy Users

10 years ago by Asma WangdeDigital

GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users. The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30… Read More

beIN Launches DreamWorks Animation Channel In MENA

beIN Launches DreamWorks Animation Channel In MENA

10 years ago by Asma WangdeMedia

After the recent announcement of Qatar’s BeIn Network launching five new channels with AMC Networks International, the network has entered a partnership with DreamWorks Animation (DWA) that will see the latter’s animation channel become available across the Middle East and North Africa (MENA). The programming… Read More

AMC Networks, beIN Launch Five Channels In MENA

AMC Networks, beIN Launch Five Channels In MENA

10 years ago by Asma WangdeMedia

AMC Networks International (AMCNI) will launch five channels with beIN, a Pay TV and entertainment platforms in the Middle East and North Africa (MENA). The partnership, effective August 1st, will see entertainment channel AMC become exclusively available to beIN subscribers in the region in HD. … Read More

Most Positive Brands: Emirates Leads The List Again In UAE

Most Positive Brands: Emirates Leads The List Again In UAE

10 years ago by Asma WangdeMarketing

Home-grown powerhouse Emirates is the most positively perceived brand in the UAE yet again according to the 2016 Mid-Year BestBrand Rankings – released by global market research company YouGov. The 2016 Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia… Read More

What’s Trending: Sports Rush, BMW Ad Low & Happy Ramadan

What’s Trending: Sports Rush, BMW Ad Low & Happy Ramadan

10 years ago by Asma WangdeAM Editorial

It is quite increasingly becoming the case where a week in review does not begin with trending headlines around major sports events. Finale matches in both cricket and football have been trending in the week gone. The Indian Premier League (IPL) 2016 saw the Royal Challengers Bangalore take… Read More

H+K Strategies & Memac Ogilvy Win Big At Sabre Awards

H+K Strategies & Memac Ogilvy Win Big At Sabre Awards

10 years ago by Asma WangdeAdvertising

H+K Strategies has been named EMEA Consultancy of the Year at the 2016 Sabre Awards in Berlin, while Memac Ogilvy was named Middle East Consultancy of the Year. Memac Ogilvy PR also picked up a Gold Sabre in the Middle East category for its ‘Ramadan… Read More

Middle East  Ranks High In JLL’s Destination Retail Report

Middle East Ranks High In JLL’s Destination Retail Report

10 years ago by Asma WangdeMarketing

Steadily making its place in the global retail industry, Dubai is ranked fourth among the top cities worldwide. A recent JLL’s Destination Retail report shows how 50 major global cities have risen to the top of the list for mainstream, premium and luxury retailers’ expansions. While the… Read More

What’s Trending: Egypt Air, Sultan And Soccer

What’s Trending: Egypt Air, Sultan And Soccer

10 years ago by Asma WangdeAM Editorial

We start this weeks section on the trending headlines with the news of the Egypt Air flight, which as we had reported last week was reported missing. Later reports confirmed the tragic news of the plane being found crashed in the Mediterranean Sea. However, the… Read More

Wendy UAE Appoints Brazen As Its PR Agency

Wendy UAE Appoints Brazen As Its PR Agency

10 years ago by Asma WangdeAdvertising

Wendy’s, the third largest burger restaurant chain in the world, has appointed Brazen to handle its public relations for the UAE. Brazen will be tasked with handling all Wendy’s MENA consumer media relations around its restaurants, plus corporate and business profiling, with particular emphasis on… Read More

K9 Friends’ Introduces Dog’s ‘Talent for Hire’

K9 Friends’ Introduces Dog’s ‘Talent for Hire’

10 years ago by Asma WangdeAdvertising

K9 friends’ is a non-profit dog-shelter based in Dubai that works towards helping lost/street dogs. The aim of the agency is to reunite these lost dogs to their owners or take care of these dogs until a home is found for them. Furthering on this… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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