Omnicom Inc. has closed 2015 on a good note. The quarterly revenues decreased 1 percent year-over-year to USD 4.15 billion from USD 4.19 billion. The holding company informed that the decrease in revenues was due to decline in revenues from acquisitions, net of dispositions and… Read More
Interpublic Group (IPG) has ended 2015 with a boost in total organic revenue, beating the expectations in the fourth quarter. IPG is currently the third largest advertising company in the world and its portfolio include McCann Worldgroup, FCB, Mediabrands and Weber Shandwick among others. In… Read More
Publicis Groupe has witnessed modest growth ahead in the last quarter after a difficult year. Publicis reported that its revenue for 2015 rose by 32.3 percent to USD 10 billion, while net income jumped 25.1 percent to just over USD 1 billion on the strength… Read More
A cola can make any meal special, or so believes Pepsi. In its latest communication, the cola major is inviting audiences, in its usual upbeat fashion, to “make any meal exciting with a Pepsi”. The ad begins with a group of friends having everyday meals,… Read More
Pizza Hut has embarked on #IDoDare campaign in an attempt to allow customers to readily decide on the kind, number and mixture of toppings that they would like on their pizza. These toppings can include anything from veggies to different kinds of cheeses to other varieties of… Read More
KFC and Pepsi may well be a perfect combo for fried chicken and burger lovers, but add music to that, and the package is a wholesome punch of entertainment. In a combined effort to surprise and delight their customers, KFC and Pepsi joined hands to… Read More
Ooredoo Kuwait has partnered with Hala February 2016 Festival. This festival is Kuwait’s biggest annual event that started on January 28 and will last until the first week of March. “We’re happy to be taking part in Kuwait’s biggest annual event. Hala Febrayer attracts people from… Read More
An entire generation of Syrian children and youth are living through conflict and displacement. They are on the verge of being a lost generation. With the intention to focus attention on the plight of children affected by the Syrian crisis, ‘No Lost Generation’ initiative was… Read More
For Leo Burnett MENA and FP7/MENA, 2015 has been a good year in terms of international recognition for the work done from the agencies. Following the likes of Big Won Rankings by Directory, the agencies have jointly made it to the 10th position in Contagious… Read More
Article was updated with video on February 10, 2016. Lebanese supermarket Bou Khalil and a local NGO, along with the support of J. Walter Thompson Beirut, have introduced a currency that they call ‘The Good Note’. The aim of this currency is to provide homeless… Read More
