Advertising spend breakup in the Middle East and North Africa (MENA) is partial to traditional media. While the fact is well known to many, it is further highlighted in the recently conducted ‘Media Industries in the Middle East’ report. The report indicates that about 80… Read More
Video advertisements has become an important part of defining a brand. Significant efforts and creativity is invested into the making of these ads. In an attempt to judge these ads, Think With Google publishes the most popular ads each month that are mainly based on paid views,… Read More
Havas reported 3.4 percent organic growth in the first quarter of 2016 that translates into USD 571.1 million. “We are satisfied with the organic growth of 3.4 percent achieved in Q1 2016,” said Yannick Bolloré, Chairman and CEO, Havas. The quarterly earnings showed the organic revenue growth… Read More
Netflix has had an aggressive start to 2016 by expanding its service to 130 new countries at the beginning of the year and finishing Q1 with over 81 million members. The increased subscriptions were mainly based on the strength of its fast growing slate of original… Read More
Forbes Middle East recently inducted five new billionaires, a news that is surprising given the reduced net worth of Arab billionaires by 23.8 percent. The new members in the list include the likes of Hussain Sajwani from the UAE, Sheikh Faisal Bin Qassim Al Thani of… Read More
The week started on a negative note with the oil trade talks, which was held in Doha (Qatar) between major oil exporting countries yielding no results. The talks started off on the back foot with the non-participation of Iran from the meeting that then resulted… Read More
After closing 2015 on a fairly good note, Omnicom Group’s worldwide revenue in the first quarter of 2016 has increased 0.9 percent to USD 3,499.1 million from USD 3,469.2 million in the first quarter of 2015. Across the regional markets, organic revenue in the first quarter of… Read More
After witnessing a modest growth in the last quarter, Publicis Groupe’s consolidated revenue for the first quarter of 2016 totaled USD 2.6 billion, which was up 8.9 percent from USD 2.38 billion in Q1 2015. “We have made a promising start to 2016 – both… Read More
The week started with the unfortunate incident of a temple in Kollam, Kerela catching fire. The fire, which was an outcome of a defective rocket falling onto a batch of fire-crackers, resulted in over 100 deaths and left close to 350 injured. Relatives, friends and… Read More
“The Secret of Change Is to Focus All of Your Energy, Not on Fighting the Old, But on Building the New”- Socrates In today’s unforgiving world, survival of brands has become increasingly difficult. Brands need to constantly adapt to their surroundings. While the ‘survival’ of… Read More
